The Harvest Van is a branding project for which the philosophy, strategy and visualisation were designed to create a plausible and sustainable service. The Harvest Van targets the modern health-conscious consumer who aims to shop sustainably, however finds this can be an arduous task due to an increasingly busy lifestyle.
The brand’s visual style reflects its younger target market through the use of bright and engaging colours and eye-catching patterns, while maintaining difference to its corporate competitors. The visual elements of the identity including the typography, colours, patterns and logo all maintain consistency through the use of a comprehensive style guide.
Brand identity and strategy development for a fictitious travelling food van selling locally sourced produce.